The Italian brand has been revamped in recent years with the likes of the Alfa Romeo MiTo supermini and Alfa Romeo Giulietta and has quickly shed the unwanted image.
This has been confirmed after the brand finished tenth in the J.D. and Associates 2011 UK Vehicle Ownership Satisfaction Study (VOSS) based on scores from customers of the brands.
Alfa scored 805 points out of a possible 1000, ahead of the industry average. It also finished seventh in the Vehicle Appeal Index category, emphasising how desirable Alfa Romeo cars are.
Head of Brand for Alfa Romeo UK, Damien Dally, says: "This is fantastic news for both Alfa Romeo and our dealer partners as we enter our second century.
"To be placed tenth in overall customer satisfaction performance is a great achievement and clearly demonstrates the improvements in customer service, ownership appeal and quality that are being made at Alfa Romeo."
Alfa Romeo has been known as an evocative, stylish and iconic brand in the past, with a fierce racing history and a recommendation from Top Gear, which says any petrol head needs to own one at some point.
The great strides made by the manufacturer in recent years are highlighted by the use of Fiat Group’s award-winning engine range. For example, the Alfa Romeo MiTo uses the MultiJet diesel and MultiAir petrol engines to lower CO2 emissions and improve fuel efficiency in its smallest car.
Alfa Romeo has sold 12,000 MiTo cars since the 2009 launch, and similar success has been attributed to the Giulietta hatchback, Alfa’s answer to the Ford Focus.
The two-strong range of new Alfa Romeo cars will be expanded next year when the Giulia saloon is introduced to replace the 159.