Mazda3 reaches three million mark

The family car, which has been on sale since 2003 in two different generations, has enjoyed huge success in the UK, where nearly a quarter of all Mazda3 sales occur.

Designed as a compact family car, the Mazda3 stands out because of its sporty design and driving dynamics – something the Japanese manufacturer has emphasised using its ‘Zoom Zoom’ tag.

Mazda Senior Managing Executive Officer in charge of R&D, Hirotaka Kanazawa, said: “The Mazda3 embodies the three elements of Mazda’s DNA: Distinctive Design, Exceptional Functionality, and Responsive Handling and Driving Performance. Continued global success has seen it grow into Mazda’s mainstay model, comprising a third of all Mazda vehicle sales."

Available in five-door body style, the Mazda3 will also be one of the first models in the Mazda range to make use of Mazda’s new SkyActiv engines.

The SkyActiv name, which will also apply to lightweight materials used in the design of cars and efficient gearboxes, will be applied to petrol and diesel engines for the Mazda3 and the smaller Mazda2 supermini in 2011.

This is expected to be one of the most efficient hatchbacks on the market and lead to production rising well above the three million mark.

Kanazawa added: "As the Mazda3 passes the three million-unit mark, I would like to thank every customer for their support, and reaffirm our commitment to delivering outstanding environmental and safety performance balanced with driving pleasure that goes beyond your expectations.”

The Mazda3 five-door hatchback is available in the UK now from £14,755 on-the-road for an entry level model. Prices go up to £20,895 at the top of the range, which comprises 16 different models.