The inevitable ‘horsepower’ jokes are bound to surface after the Big Cat revealed it would be the first ever Official Partner of the Jockey Club.
As part of the agreement, Jaguar will supply its cars for VIP transport at three Jockey Club sites; Aintree, Epsom Downs and Newmarket Racecourses.
VIPs will be transported in a selection of cars from Jaguar’s current range, including the sporty XK coupe, executive Jaguar XF saloon and luxurious Jaguar XJ – the most recent model to come out of the Jaguar garage.
Geoff Cousins, Managing Director of Jaguar UK, said: "We are very excited to become the first Official Partner of The Jockey Club, a group that boasts strong heritage and a bright future.
Racing is something of a British institution that attracts attention from all areas of the country."
Jaguar has always been keen to showcase its British heritage despite being owned by Indian-based Tata Motors. The brand currently builds all three of its models in the UK at two factories in the Midlands.
Simon Bazalgette, Group Chief Executive, The Jockey Club, said: “We are absolutely delighted to announce this groundbreaking deal with Jaguar, which is one of the most recognised automotive brands in the world with tremendous British heritage."
Jaguar is no stranger to sponsoring British sport. The brand currently sponsors the English Cricket Board and has created its own Jaguar Academy to support young athletes.
Ambassadors for the Academy include footballer Rio Ferdinand, cyclist Sir Chris Hoy and athletics stars Jessica Ennis and Colin Jackson.
Notable patrons of the charity include David Beckham, Dame Kelly Holmes, Sir Ian Botham and Sir Steve Redgrave, Britain’s greatest ever Olympian.