In the annual Fleet World Honours, the distinctive, customisable small hatchback from Citroen was labelled ‘a breath of fresh air in the premium small hatchback class’ by judges of the awards.
In order to create a more desirable, upmarket car to rival the success of the Mini and Fiat 500, Citroen revived the DS Line name and improve the interior quality of the DS3 when it launched last year.
Steve Moody, Fleet World Editor and Chairman of the judging panel, said: “The DS line is a genuinely transformational new sub-brand for Citroën, containing all the design elements and quirks that made the French carmaker so unique and distinctive, with a brilliant, modern, fresh twist."
The Citroen DS3 has previously been named Car of the Year by both Top Gear and Diesel Car magazine, thanks to its responsive handling, eye-catching design and frugal engines.
The most efficient, the Citroen Airdream+ diesel unit, delivers CO2 emissions of 99g/km, and results in the car being eligible for free road tax and exemption from the London congestion charge.
However, it is the design and staggering array of customisable options which has impressed judges the most. Interior trim, roof and body colours and equipment and accessories can all be added to create a unique look for each DS3.
So far, Citroen says it has sold 10,000 Citroen DS3s in the UK, a testament, says Citroen, to its design and style.
“From the ‘Shark Fin’ B-pillar, the ‘floating’ roof and the LED strips down either side of the front bumper, through to the eye-catching interior and the vast array of personalisation options, DS3 leads the resurgence of Citroën and is set to become one of the French firm’s iconic cars,” said Andy Wady, Citroën’s Fleet Director.