According to figures from the Society of Motoring Manufacturers and Traders (SMMT), the Italian manufacturer more than doubled the number of cars sold in the UK compared to April 2010, recorded 1,313 new car sales during the month.
This is compared to just 584 Alfa Romeo cars sold in the same month last year, success which has lead Alfa Romeo to record a leap in market share to nearly one per cent of the UK market.
The sales success can be attributed to the two newest models in the Alfa Romeo range. These include the new Alfa Romeo MiTo supermini, which was launched late in 2009 and features low-CO2 MultiAir petrol and MultiJet diesel engines – the former was voted best engine of 2010 at the International engine awards.
However, the introduction of the new Alfa Romeo Giulietta hatchback, advertised by Uma Thurman and designed as a stylish rival to the Ford Focus, which has boosted Alfa sales in recent months.
Available in Progression, Distinctive and range-topping Quadrifoglio Verde specification level, the Alfa Romeo Giulietta starts from £16,995, pricing it competitively with the Ford Focus and Vauxhall Astra hatchbacks.
Alfa boasts only one other car in its small range, the 159 saloon, which itself is due to be replaced next year by the new Alfa Romeo Giulia, a revived name from the Italian brand’s illustrious history.
Alfa has so far sold over 4,000 cars in 2011, an increase of 75 per cent over the first three months of 2010 despite the scrappage scheme boosting sales by offering £2,000 off new cars last year.