One way to showcase the range of innovative technology in a new car is to introduce a competition with a high-tech prize.
In the case of Peugeot and the 3008 crossover, this has been taken to extremes with a new interactive competition offering a unique prize – a trip into space.
The Peugeot 3008 competition is offering the chance to follow in the footsteps of Neil Armstrong and Buzz Aldrin and become one of a select band of people to venture into space.
The prize includes a 100km trip above the Earth’s surface, training and a space flight badge – and all entrants have to do is take part in a ‘spot the 3008’ competition.
Peugeot’s distinctive 3008 crossover has been hidden in a panoramic of London on a specially designed website, and visitors can enter the competition up to 20 times depending on how many of the crossover model they find.
Which is easier said than done, because we’ve been scanning the panoramic for a while and the scale of the image makes picking out the crossover difficult.
Peugeot is keen to point out the head-up display technology, automatic parking brake with hill assist, dynamic roll control and of course, the future introduction of the world’s first diesel hybrid model to be mass produced.
The Peugeot 3008 is a popular car, not least in the motoring press. What Car? has named it crossover of the year for two years in succession and the awarded it the top title, Best Car of the Year, in 2010.
The competition is a clever idea, and the prize is genuinely unique (although winners can opt for £30,000 cash instead), but it isn’t the first time car manufacturers have turned to interactive competitions in recent months.
At the moment we’ve got the likes of Skoda delivering a weekly puzzle to win a car and manufacturers such as Citroen and Land Rover are also heavily involved in customer interaction to coincide with new product launches.
We’ve picked out three of our favourites to help you while away some time this afternoon.
Land Rover ‘Being Henry’
Typical online configurators allow customers the chance to kit out a car to their ideal specification. However, Land Rover has gone one further by filming a Hollywood style film with a twist.
The film centres around ‘Henry’, but viewers can actually control his choices and influence the plot of the film. The big twist at the end is all the choices made result in a Range Rover Evoque specced out in accordance with the choices a viewer makes in the film.
This is something completely different, and even though we’re not sure what sort of Range Rover Evoque somebody who chooses to have Henry tortured with harpoons (really!) drives, it’s a clever bit of marketing for one of the most anticipated cars of the year.
Peugeot’s new ‘envy’ specification for its cars resulted in the launch of a ‘whodunnit’ based around a Peugeot 207 dumped in a swimming pool because neighbours, family and friends are envious of its high amount of equipment.
The campaign is running across Facebook, a dedicated website and via TV and radio adverts. A strong message, and a good way to build a following for the 207 supermini special edition. Of course, the winner will receive a Peugeot 207 Envy of their own at the end of the campaign.
Vauxhall Corsa Street Style
Vauxhall introduced some new, vibrant colours to the Corsa supermini in March to add appeal to a younger, more urban buyer.
The idea was to highlight the efficiency (ecoFLEX versions deliver higher fuel economy and lower CO2 emissions) and style of the Corsa, making it ideal for young city drivers.
To do this Vauxhall has introduced an interactive Facebook campaign to design a graffiti-style background for the Vauxhall Corsa using an online paint tool.
The winner gets not only a Vauxhall Corsa, but also their artwork designed as a billboard near to the location of the winner.