Mazda extends small business fleet scheme

Over 30 Mazda dealers took part in the program in the over the last year and more than 250 company cars have been delivered as part of the scheme.

The Business Development Programme focuses on small businesses which run 50 fleet cars or less. It uses dedicated sales teams to work with dealers to provide better service to anybody buying a Mazda car for business use.

The scheme also covers leasing, Contract Hire and Personal Contract Hire deals, a popular option with small businesses in the UK.

Servicing, maintenance and repair work are all included in the scheme, which will now be extended for another two years.

Mazda Fleet and Remarketing Director Steve Jelliss said: "Not only are dealers benefiting from the initial supply of new Mazda cars to fleets, but they will also see workshop business increase as a result of service, maintenance and repair work."

The scheme uses four regional Business Development Managers supporting dealers and approaching small businesses to find out their needs when using cars for their fleet.

Jelliss added: "For the first time in many cases, businesses are experiencing a local franchise dealer approaching them with information and advice on company car acquisition and operating policies and procedures."

Mazda says dealers are ‘queuing up to become involved’ in the scheme, which includes official and franchised Mazda dealerships.

So far more than 360 small fleets, which operate over 7,700 cars, have signed up for the Business Development Programme with many more expected over the next two years, according to the Japanese manufacturer.