Unveiled simultaneously in China and on Facebook, the car is unlike anything previously seen in the large executive segment and signals Citroen’s intention to create more premium cars in its DS Line.
Measuring 4.52 metres long and 1.85 metres wide, the DS5 has a muscular presence, emphasised by flared wheel arches and two exhausts at the rear.
Mirroring the front end style of the supermini-sized Citroen DS3 and Citroen DS4 hatchback, the DS5 features large air intakes, the distinctive grille and LED lights at the front.
At the rear, new lights, a dipping roof and estate-like rear end distinguish it from the other DS Line models.
The wide, assertive stance is designed to appeal to business buyers and offer something unique in the executive car segment, and under the bonnet, this theme continues.
Citroen will use Peugeot’s HYbrid4 system in its new large car, the world’s first diesel hybrid technology when it is launched in the Peugeot 3008 HYbrid4 later this year.
The four-wheel drive car delivers 200bhp and is capable of running on electric power alone if needed. With the hybrid system, Citroen has promised CO2 emissions of just 99g/km – meaning the car does not have to pay road tax in the UK.
Inside, the more upmarket feel of DS Line cars reaches its conclusion in the DS5. The car includes two central consoles – the second can be found over the driver’s head in a nod to the cabin of an aircraft.
Equipment includes a colour head-up display, full leather upholstery, alloy wheels and ambient lighting in the cabin.
At the launch of the car, Citroen has introduced a one-off ‘White Pearl’ special edition with unique ebony-coloured interior and 20" alloy wheels.