The Essex County Cricket Club (ECCC) cricket players, and England and Essex coach Gooch will drive the new Ford Focus hatchback as part of Ford’s ongoing sponsorship with the cricket club.
Mark Simpson, marketing director, Ford of Britain said: “As we celebrate our centennial year it seems only appropriate that Ford should continue our partnership with the game of cricket – both have a strong British heritage – and we’re delighted to extend this relationship with the Essex County Cricket Club and its players.”
The sponsorship deal ensures Essex’s ground remains as the ‘Ford County Ground’ and extends the partnership which was first started in 2005.
Ford is the county’s biggest private employer with the majority of its 12,000 UK staff based at the Dagenham plant.
The plant is the main research and development site behind Ford’s new EcoBoost petrol engines, which deliver performance equivalent to a similar sized diesel without pushing up CO2 emissions or fuel consumption.
The 150bhp 1.6-litre turbocharged petrol engine and more powerful 1.6-litre, 180bhp versions are available only in range-topping Titanium trim and the later is available in the UK from November.
The 150bhp version, available from launch, offers headline figures of 139g/km – or just £110 per year road tax – and fuel economy of 47.2mpg. This comes despite performance to match the equivalent turbodiesel.
Ford’s latest generation Focus comes with a range of petrol and diesel engines alongside the EcoBoost option.
Prices start from £16,000 for the entry-level Edge specification model, rising to £17,000 for the Ford Focus Zetec and £18,750 for the Ford Focus Titanium.
All Ford Focus models include air conditioning, DAB radio, Bluetooth and remote audio controls as standard. The latest generation Ford Focus is also one of the safest cars ever made after being awarded a five-star safety rating by EuroNCAP during its crash tests.