Mazda UK employees wore red and visited the Red Cross Shop in Gravesend to organise a charity collection of unwanted clothes, books and toys from its staff.
Employees paid £2 each to dress in red for the day, wearing red t-shirts, braces or socks. All money raised will go towards the Red Cross in aid of the Japan appeal.
Jeremy Thomson said: “We felt that Dress Code Red was an appropriate way to involve everyone at Mazda UK to raise funds and make donations for the Red Cross in aid of the Japan appeal, while having fun and doing something different at work.
"Many employees felt they wanted to do something to contribute to the Japan appeal, given our global headquarters and manufacturing facilities are based in Japan."
The staff were joined by a special guest on the day – a Mazda MX-5 roadster decked out in red in keeping with the theme of the day.
Mazda, whose Hiroshima and Hofu plants have resumed partial production despite a shortage of parts from yesterday, has pledged 30 million yen (nearly a quarter of a million pounds) to help with the relief effort in its home country.
Mazda UK has promised to take part in other events throughout April to raise money for Japan after a devastating earthquake and tsunami left billions of pounds worth of damage in the country.
In a statement on 14th March Mazda Corporation announced: “We would like to express our sincere condolences to those affected by the Tohoku Pacific Offshore Earthquake and the earthquake occurring in the northern part of Nagano Prefecture. We hope that you are able to take care of yourself and your family members, and we pray for the prompt recovery of the health of those affected and the region.”
To make a donation towards the British Red Cross Japan Tsunami Appeal go to the online appeal page