Jaguar will build smaller cars beneath the current three-car line up, brand director Adrian Hallmark has revealed.
In recent months, Jaguar has enjoyed an increase in sales thanks to the success of the new Jaguar XK coupe, Jaguar XF executive saloon and luxury Jaguar XJ saloon, and the Big Cat is now targeting more models in its range – including a possible hybrid model.
Hallmark said: “We are still playing catch-up and at some point in the future we will build cars below our current product range and also above.
“We will also be increasing the use of aluminium structures and introducing hybrids as we move forward.”
Jaguar’s success recently led to Indian owners Tata Motors promising to keep both Midlands plants open despite previously confirming one would be closed to cut costs.
Now, the brand is targeting international markets before looking into the possibility of new models in its range.
“Over the next two years we will make the XF, XJ and XK – the best line-up we have had for decades – work harder in current and new markets. In Europe 50% of the XF market is for diesels, which is why we are introducing the new engine, "said Hallmark.
The new 2.2-litre diesel engine is currently being tested in an XF test mule prior to its launch in the upmarket saloon. The engine cuts CO2 emissions by 149g/km and returns 50mpg on the combined cycle, making it the most frugal engine in the range.
It will be followed, says Hallmark, by the introduction of a V6 petrol engine in the Chinese market and a possible 4×4 version in the US.
However, the brand does not want to be a volume premium seller in the style of BMW or Mercedes, instead insisting it wants to expand its sales worldwide while retaining an element of exclusivity to the British brand.