The entry-level price for a five-door model is the lowest price ever for a model in Land Rover’s luxury Range Rover sub-brand and is the first time a Range Rover has fallen under £30,000.
The lowest available price applies to the five-door Evoque in two-wheel drive mode. Four-wheel drive versions start from £28,705.
The entry-level model comes with a 150bhp diesel engine matched to a six-speed manual gearbox. Two other engines, including a 2.2-litre turbodiesel 190bhp and 2.0-litre petrol engine developing 240PS are also available from launch.
The smallest of the diesels will deliver CO2 emissions of 130g/km in two-wheel drive versions, making it the greenest Land Rover ever made.
Prices for the three-door version – labelled as a ‘coupe’ by Land Rover – start from £28,950 and it comes with the same engine choices as its larger sibling.
Land Rover will offer three ‘design themes’ with the Evoque. These include the standard ‘Pure’ specification, upmarket ‘Prestige’ and sporty Dynamic which adds 20" Sparkle Silver alloys and Adaptive Dynamics as standard.
On top of this, an extra Tech pack is available for the Pure theme, adding satellite navigation, front parking aid, automatic headlamps and windscreen wipers and heated windscreen for an extra £1,900.
A LUX pack can be added to Prestige and Dynamic models and adds Park Assist, panoramic glass roof, touch-screen display, television and surround camera to the specification and costs an additional £4,325.
To coincide with the pricing announcement, Land Rover has launched an online configurator for interested customers on the Land Rover website.
Visitors can browse the 12 exterior colours and interior options – which were endorsed by Victoria Beckham for the launch of the smallest Range Rover ever made.
The Range Rover Evoque will be delivered to customers in the UK in September 2011.