Top design awards for Kia cars

It is the fourth time the South Korean car maker has collected a red dot award in just two years after the Kia Venga and Kia Soul were honoured in 2010 and 2009 respectively.

The latest awards for the Kia Sportage crossover SUV and the all-new Kia Optima saloon were awarded for excellence in product design and cover a range of industries.

The two cars join museums, shopping centres, fashion labels and cameras in the list of winners of the prestigious awards.

The Kia Optima in particular impressed the judges, picking up the ‘best of the best’ title – the top award the red dot design awards offers.

Much of the success if down to Kia design chief Peter Schreyer and his team, who are behind the new ‘tiger face’ front end and fluid, modern designs of Kia’s new range of cars.

"We are extremely proud of the red dot awards for the new Kia Optima and Sportage. They are a great acknowledgement of the hard work of our international design teams and an endorsement of our design strategy," said Schreyer.

The designs were chosen out of 4,433 product entries from 1,700 manufacturers. All of the entries were judged on innovation, functionality, ergonomics, durability and ecological compatibility.

The Kia Sportage has been widely praised for its design, practicality and low running costs since its launch in 2010.

Available from £17,015 on-the-road, the Sportage comes in three specification levels – 1,2 and 3 – and with a choice of petrol and diesel engines ranging from the 1.6-litre GDi to the range-topping 2.0-litre CRDi all-wheel drive version.

The Kia Optima, the car maker’s attempt to offer a value for money alternative to the mid-size Ford Mondeo, will go on sale in the UK in July.