The South Korean family car came top of the ‘value for money’ list after the cost of ownership was taken into account.
This includes obvious expenses such as fuel costs, road tax and repairs and maintenance as well as so-called ‘hidden costs’ such as depreciation, showroom tax and first registration fees.
All cars were considered in the awards, from small city cars to large executive saloons. Perhaps it was no surprise the budget Kia c’eed picked up the award after it was previously named Top Gear’s ‘Reasonably Priced Car’ in the ‘Star in a Reasonably Priced Car’ section of the popular television programme.
Parkers says the awards were not based on opinion, instead it used a cost of motoring calculator to compare cars across segments.
The Kia c’eed 1.4-litre petrol VR-7 was named the winner of the medium hatchback award, finishing ahead of the more expensive Audi A3 in the process.
The VR-7 special edition model was launched at the end of 2010. Priced from £11,995 for the four-door version, the Kia c’eed 1.4 VR-7 offers extra equipment over standard c’eed models.
This includes 16" alloy wheels, heated electric door mirrors, air conditioning, leather upholstery, Bluetooth and iPod connectivity and a choice of four body colours; white, silver, black and grey.
Kia’s industry-leading seven year warranty on all its cars, including the Kia c’eed VR-7 range, is designed to offer more value for money with all Kia cars.
According to Parkers, the Kia c’eed is the car ‘that makes your cash go further’ and Kieren Puffett, Editor of Parkers labelled it a ‘truly outstanding car’.
The Kia c’eed is available to buy now from the Kia dealership network in the UK.