Jaguar E-type celebrates 50th anniversary

The E-Type will be honoured in the centre piece of the Goodwood Festival of Speed in April in the Jaguar’s yet-to-be-revealed sculpture.

It will also appear alongside the current range of Jaguar models, including the XK coupe, XF and the newest model in the line up, the luxurious XJ saloon.

This follows appearances for the stylish sports car at the Geneva Motor Show where it appeared alongside a future Jaguar production model, the ultra-performance Jaguar XKR-S.

The Jaguar E-Type is one of the most successful models in Jaguar’s history, winning praise from the legendary Enzo Ferrari when it was first unveiled in 1961. In total more than 70,000 models were sold during in its 14-year production run.

To celebrate the E-Type’s 50 years of success, Jaguar has also teamed up with another British institution celebrating its 50th anniversary, the Royal Shakespeare Company.

Both organisations are based in the Midlands and Jaguar UK MD Geoff Cousins believes the match makes sense.

He explained: "We are two Midlands-based organisations with a global profile, we share mutual brand values of excellence, innovation and heritage, and 2011 marks both 50 years of the iconic E-type and 50 years of the Royal Shakespeare Company.

"We look forward to working with the RSC throughout the year.”

As part of the partnership, Jaguar will support events such as exhibitions of prints made in 1964 to celebrate the ‘Bard’s’ quarto-centenary.

It will also support the reopened Folio Royal College of Art exhibition, which opens in April in Stratford-upon-Avon.