Play-Doh Chevrolet Orlando appears in London

The Play-Doh model was parked up on a London street today after taking a team of eight model makers two weeks to recreate the seven-seat MPV out of the popular children’s toy.

The 4.6 metre by 1.8 metre Play-Doh model is the world’s largest sculpture using the putty, and has been designed to raise awareness of Chevrolet’s first ever European people carrier.

Les Turton from Chevrolet UK comments: "The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty.

"Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite."

The Chevrolet Orlando, available in three distinct specification levels, starts from £16,395 in the UK and comes with a range of petrol and diesel engines.

All models are equipped with seven versatile seats, ABS, air conditioning, ESC and an entertainment centre with MP3 compatablity.

Higher level LT models add rear parking sensors, USB connectivity, steering mounted audio controls, 16" alloy wheels and electronic climate control.

At the top of the range, the Orlando LTZ adds 17" alloy wheels, electronic cruise control, rain sensing wipers, automatic headlamps and auto-dimming rear view mirrors.

Designed as a versatile budget alternative to the likes of the Vauxhall Zafira and Ford Grand C-Max, the Chevrolet Orlando has been aimed at families looking for a practical, spacious people carrier, but also adds a touch of chunky, SUV-styling to the exterior.

The Orlando features Chevrolet’s new-look front end as seen on the new Cruze hatchback and Aveo supermini.

It joins Chevrolet’s range at a time when many of the models have been updated for 2011. These include the Captiva SUV and the forthcoming Camaro muscle car.

The 1.5-tonne Play-Doh version of the Orlando will remain in London today, where it will hope to avoid any Play-Doh parking tickets.