The Citroen DS4 Purple is inspired by luxury jewellery makers and features a matt ‘plum’ body colour, brushed chrome highlights including headlamps, wheels and badges.
The DS4 Purple is a concept car, but it was revealed alongside the new DS4 hatchback, which will go on sale in the UK this year.
Following the launch of the smaller Citroen DS3 supermini, the DS4 is the second in Citroen’s DS Line, designed to add more style and equipment to Citroen’s small car range.
The DS4 has already been voted Most Beautiful Car of the Year by MSN. The new hatchback features muscular wheel arches, a low, coupe-like roofline and a sleek redesigned grille incorporating the Citroen badge.
Chrome highlights emphasise the more upmarket feel outside and the ride height has been raised to give the car a sportier feel and set it against crossovers such as the Nissan Qashqai.
Inside, Citroen has used leather upholstery and chrome highlights to improve the interior over the standard C4.
The five-door hatchback comes with a choice of five engines; two HDi diesel units and three BMW-sourced petrol engines.
At the top of the range, a 197bhp petrol unit used in the Citroen DS3 Racing hot hatch will be offered in the Ds4 range.
At the other end of the scale, a 1.6-litre e-HDi diesel engine features fuel-saving technology such as StartStop technology, which turns the engine off when the car is stationary to save fuel.
The Citroen DS4 goes on sale in the UK in August 2011 and prices will be revealed closer to the launch date.
A third DS Line car, the Citroen DS5, will be revealed later in the year and Citroen has hinted it will be radically different from the other two models in the DS Line.