New Fiat 500 by Gucci unveiled

The model, which will appear at the Geneva Motor Show next week, features a white body colour with a single green-red-green stripe underneath the windows down both flanks. Chrome highlights complete the exterior design.

Alternatively, a black body colour can be specified with the same coloured stripe circling the car.

Typically, the exterior is more luxurious than a standard 500, with Frau leather seats, a Guccissima print and the stripe colour scheme continuing on the interior highlights.

The green-red-green stripe is synonymous with the Italian brand and appears on many of its luxury fashion items.

Designed by Frida Giannini, Gucci’s creative director, the Fiat 500 by Gucci will be available to buy for 17,000 Euros after the Geneva Show and will appear in London for the first time from March 3-13th.

It will be available to buy online between 1 April and 30 June and the number of cars will be limited.

It is not the first time Fiat has teamed up with fashion brand’s to design special editions of the retro-styled city car.

Previously, a 500byDIESEL edition was released, and Fiat has extended the range with Pink and other customised editions.

More recently, a new range of Fiat 500s has been revealed, featuring Fiat’s ultra-efficient TwinAir petrol engine, which brings CO2 emissions below 100g/km.

This means the Fiat 500 is the first petrol car in the UK to be eligible for the zero rate of road tax and exemption from London’s congestion charge under the new 2011 criteria.