Mazda drivers are UK’s most satisfied

Mazda has previously finished top of the survey on two occasions, and its overall customer satisfaction score rose from 80.6 to 83.3 per cent in 2011, the survey reveals.

Car owners were asked to rate companies on ten specific customer priorities, including the quality of the cars, service, friendliness of staff, problem solving and helpfulness.

Mazda, whose range includes the Mazda2 supermini, Mazda3 hatchback, Mazda MX-5 roadster and Mazda5 people carrier among others, was voted the best in the automotive industry.

The Japanese manufacturer was above the industry average of 78.4 per cent and shortly behind the overall winners Waitrose and John Lewis.

The top five was dominated by luxury and premium manufacturers including Volvo, BMW and Mercedes Benz, leaving Mazda the clear winner in terms of ‘perceived value’ in the survey.

The ‘perceived value’ score combines the satisfaction score with price – leading to Mazda being named not just the best in the automotive sector, but the survey as a whole.

"This survey result is another strong testament to the quality of our products, our customer service philosophy and the ability of Mazda dealers across the nation to focus on what UK motorists really want," comments Steve Jelliss, Aftersales Director, Mazda UK.

In 2011, Mazda will enhance its car range with the introduction of SKYACTIV technology. The more environmentally friendly technology includes lightweight materials and low-CO2 engines to improve fuel economy and CO2 emissions figures.

It will first appear in the Mazda2 and Mazda3 ranges, but will be extended to Mazda’s other car line ups later in the year.