New Ford Focus shipped to UK showrooms

Ford has shipped 2,500 of the new family hatchback from its German production plant, with many of the five-door models destined for UK showrooms.

In total, Ford hopes to sell 12,000 units across Europe and the most popular model in the UK is expected to be the Titanium models.

The new Ford Focus in Titanium specification includes dual-zone automatic climate control, automatic wipers, Bluetooth, a leather steering wheel and 16" alloy wheels as standard.

The first 2011 Ford Focus models will go on sale in the UK in March in time for the new registration plates.

“We are seeing very strong demand building up for the new Focus,” said Roelant de Waard, European vice president, Marketing, Sales and Service.

“It’s a great looking car loaded with a host of advanced technologies such as Low Speed Safety, which reduces the risk of low-speed collisions; Lane Keeping Aid to stop drifting across lanes, and Active Park Assist – which makes parallel parking a breeze," he added.

The Ford Focus will be available in five-door hatchback and estate body styles and will include petrol and diesel engines, including Ford’s petrol EcoBoost engines and the Duratorq diesel units.

Prices for the new Ford Focus, which comes in four specification levels from launch, start from £15,995 on-the-road.

The Ford Focus will be sold in 120 countries around the world and under Ford’s ‘One Ford’ strategy, will retain 80 per cent of its parts across all markets, making it the first ‘global car’ in Ford’s line up.