The five ‘Takuya Special Edition’ models include a Mazda2, Mazda3 and Mazda6 and are limited to just 3,894 cars.
The idea, says Mazda, is to improve residual values and add more value to the three models in the Mazda range. The Takuya range was first released for a short time in 2010, and the success of the limited editions has encouraged Mazda to produce five more versions for 2011.
The special edition include the 1.3-litre petrol, 84PS Mazda2, the 1.6-litre Mazda3 and a choice of 2.0-litre petrol and diesel Mazda6 saloon or 2.0-litre diesel estate.
All of the Takuya range feature a sports styling kit consisting of alloy wheels (16" on the Mazda2, 17" on the Mazda3 and 18" on the Mazda6), a rear spoiler, side skirts and sports headlights.
Inside, the update includes more premium exteriors including leather steering wheel and a trip computer on all models.
The Mazda3 Takuya adds even more, including an interior sports trim, dual-zone climate air conditioning, heated front sports seats and a six-disc CD changer.
At the top of the Takuya range, the Mazda6 in five-door hatchback and estate variants adds front fog lights, privacy glass, an alloy pedal set and four metallic paint colours at no extra cost.
"The 2011 Mazda Takuya range offers buyers genuine exclusivity, evocative sports styling and enhanced equipment, while representing fantastic value for money," comments Mark Cameron, Sales Director, Mazda UK.
Mazda has been careful to offer the equipment-packed special editions at lower prices than the range-topping Sport models in each range.
As a result, the Mazda2 Takuya is priced at £11,940 and the Mazda3 costs £16,695. The larger Mazda6 costs £20,495 and £22,325 for saloon and estate versions respectively.