No three-door Ford Focus for UK

Ford of Britain sales director Jon Wellsman rejected the possibility of a three-door coupe version of the car and insisted it would focus on the five-door model.

He said: “We have dropped the three door model because it only accounted for a very small percentage of Focus sales. It had limited value as a lead-in for fleets and some private buyers, but the bulk of sales are five door.”

The five-door model will, however, be joined by an estate version of the Focus, which is expected to take up to half of the total Focus sales in 2011.

The final body style to be sold in the UK will be the sporty, higher performance ST version, which was revealed late in 2010 and will be launched early in 2012.

A saloon version has also been ruled out for the UK market in response to low demand for the body style, but it will be sold in other markets worldwide.

Wellsman has also spoken of the large amount of technology which will make the Focus the most advanced car in the Ford range.

The new Ford Focus will include low-speed crash avoidance, lane departure warnings and blind spot information systems.

However, Ford’s Blue Tag pricing strategy will reduce the amount of models in the range to just four specification levels and seven engine choices comprising petrol and diesel options.

The petrol engines will include Ford’s efficient EcoBoost range, while the diesel will offer the lowest CO2 emissions in the line up under the Econetic signature.

The Ford Focus goes on sale in the UK in March. Prices for the next generation Focus will start from £15,995 for the hatchback, with a slight premium for the estate when it arrives a month later.