New Ford cars to boost sales in 2011

New cars such as the new Ford C-Max will be important to Ford in 2011 as more buyers turn to seven-seat cars.

Ford of Britain sales chief Jon Wellsman said: “C-Max has been very good news and the new range has two models, the five-seater and now a seven-seater which is very important.

"In this sector, seven-seater models account for 60 percent of sales and we have not been able to compete for these in the past."

The Ford C-Max and the larger Grand C-Max will also be some of the most efficient MPVs on the market thanks to Ford’s Econetic diesel and Ecoboost petrol ranges.

Much of Ford’s success will be down to the latest generation Ford Focus, which was introduced to the UK this week prior to a March launch.

The country’s best-selling family-sized car was regularly in the top three sellers in 2010 and the new model is expected to sell nearly 100,000 Focuses in the first year of production.

Ford have labelled the Focus launch as the ‘most important for more than ten years’ and believes the estate version could bring new customers to the brand.

“In terms of bodystyle, 80 percent will be hatchback but we are expecting the estate to take 20 percent of sales – this model is really nicely styled and very well equipped so we see a good opportunity to win new customers," explained Wellsman.

The ongoing success of the Ford Fiesta supermini – the most popular car in the UK in 2010 – and the new S-Max will also contribute to Ford sales.

In the commercial market, Ford’s all-conquering Transit van is expected to ensure a 45th year of domination for Ford. Ford’s van range will be bolstered by its first electric vehicle, the Ford Transit Connect Electric, in 2012.