UK business is turning to the French manufacturer faster than any other brand according to Renault after it recorded a 2.2 point increase in its market share in 2010.
This gives Renault a 4.8 per cent share of the fleet market, still substantially behind leaders such as Ford and the more premium German manufacturers.
This includes Renault’s range of vans, which holds a 13.2 per cent market share in terms of sales to private and fleet customers because of the ongoing popularity of the large Trafic panel van, Renault’s Ford Transit rival.
Renault’s launch of the Renault Business brand last year has paid dividends after it was awarded Most Improved Manufacturer of the Year by Fleetworld magazine.
Renault Business was designed to improve customer service to fleet customers and introduce an ‘iCare’ package including service, maintenance and repairs.
The fleet service includes 24 business shops across the UK available to fleet customers. These shops, named Renault Pro+ are available specifically for business and fleet operators.
Sales of models such as the seven-seat Renault Grand Scenic and Megane bolstered Renault’s presence in the fleet market, helped along by the introduction of more cars eligible for Renault’s low-CO2 eco2 signature.
Darren Payne, Renault UK’s Director of Fleet and Commercial Vehicle Operations said, "These results prove that Renault Business is once again a strong and credible contender in the fleet market, thanks to a competitive model line-up and an industry-leading after-sales experience that customers can expect due to the Renault Business Promise."
Payne said he expected fleet sales to continue to improve in the run up to the launch of four new electric vehicles. These include the Kangoo electric van, the Fluence saloon, Zoe supermini and Twizy city car.