Chevrolet sells a car every 7.4 seconds

The most popular car currently on sale in the UK is the Chevrolet Cruze. The Ford Focus-rivalling four-door model was slightly ahead of the Aveo supermini in terms of sales.

Both of the cars will receive updates in 2011 including new exterior design, higher quality interiors and more equipment for the European market.

The Chevrolet Spark also arrived in the UK in 2010, and sales across Europe were impressive, particularly in markets such as Italy where small city cars are popular.

In total Chevrolet sold 4.26 million vehicles in 2010 including nearly half a million in the European market, an improvement of 12 per cent compared to 2009.

The manufacturer, which is owned by General Motors, is planning on launching seven new cars in 2011, including an all-new Orlando MPV, an updated Captiva SUV and the introduction of Corvette and Camaro into the UK market for the first time.

“Chevrolet’s dedication to compelling designs, quality, durability and great value is a winning formula that resonates with consumers around the world,” said Joel Ewanick, GM global chief marketing officer. “We will continue to listen to our customers and do our utmost to deliver what it takes to bring them into the Chevrolet family.”

Chevrolet aimed to improve its 2.5 per cent share of the UK market with several news cars. It will compete with other emerging manufacturers such as Korean car maker Kia and the re-emergence of French brands such as Peugeot and Citroen.