The Detroit-based car maker will be one of the busiest in the next 12 months with a product blitz aimed at increasing its share in the Europe from its current level of nearly two and a half per cent.
New models include the new Chevrolet Aveo, which was first revealed at the Paris Motor Show in 2010 and features Chevrolet’s new, more aggressive front end as seen on the Spark.
It will be joined in the UK by Chevrolet’s first attempt at an MPV for Europe in the shape of the Orlando. Labelled a ‘family van’ by the car maker, the Orlando will be the second new model to arrive in 2011.
The Chevrolet Captiva SUV will be updated for 2011. The 4×4 model has not made an impact on the UK market to date, but Chevrolet has redesigned the exterior and added higher quality materials to the Captiva for UK customers.
The Chevrolet Cruze family car will also receive an upgrade in the form of a five-door hatchback version to sit alongside the saloon and estate body styles currently available.
Finally, 2011 will see the introduction of the Corvette Grand Sport coupe and convertible as well as the much anticipated arrival in the UK of the Chevrolet Camaro coupe and convertible – one of the most popular muscle cars ever to be sold in the US.
The seventh and final model to be sold in the UK will be the extended-range electric vehicle, the Chevrolet Volt. The Volt, and the identical Vauxhall Ampera, will qualify for the government’s Plug-In Car Grant, cutting £5,000 off the initial asking price when it arrives.
“Our strong results set the scene perfectly for 2011, our centenary year,” said Wayne Brannon, President and Managing Director of Chevrolet Europe. “With seven new entries, we have a fantastic opportunity to take Chevrolet to the next level in Europe.”
Chevrolet has only been selling cars in Europe for six years after a re-launch of the brand in 2005 and in that time has reached 500,000 cars sold per year.