To celebrate the brand’s centenary year, Alfa asked students from the Central Saint Martins College, London, to create two bags based on the MiTo, which hit UK showrooms last year.
The college boasts alumni such as Stella McCartney, Giles Deacon and Alexander McQueen, and the next generation of students were inspired by the MiTo’s design and styling.
One of the designs chosen, by student Tamara Elliot, doubled up as a suit carry case. She said: "I kept the exterior simple and classic so that the design has longevity and will not date, to reflect the Alfa Romeo style."
The MiTo was one of the first cars in the new-look Alfa range, which also features the new Giulietta hatchback and will see a Giulia saloon introduced in 2011.
The design of recent Alfa Romeo cars impressed the second winner of the design a bag competition, William Hendry, who said: "I was impressed by the way in which ergonomics influences Alfa’s own design processes; whether it be a coat pocket or a steering wheel, the important thing is that form follows function."
Alfa Romeo will now look into producing the bags as a limited range later this year. Designed to be used in the compact Alfa Romeo MiTo, the bags mirror the car’s standout design.
The Alfa Romeo MiTo features Alfa’s classic front end, complete with thin, pointed grille and lopsided looks due to the registration plate holder being placed on one side.
Under the bonnet, the car is powered by Fiat Group’s award winning engines. The MultiAir petrol engine, which is cleaner but more powerful than previous, similar size engines, is a past winner of the prestigious International Engine of the Year Award.
The MultiJet diesel range offers similar reductions in CO2 emissions, bringing them down to just 112g/km while still offering a 0-62mph sprint time of 11.6 seconds and a top speed of 112mph.
The Alfa Romeo MiTo range starts from £12,285.