While many rival manufacturers are quoting 12-14 weeks for new cars to be delivered because of low supply levels, the Japanese car maker is promising to be much more efficient when delivering new cars.
Mazda Fleet and Remarketing Director Peter Allibon said: "Many fleets and company car drivers are not prepared to wait that long for new company cars. As a result they are increasingly turning to Mazda and 15-20 percent of new business wins are as a consequence of having short lead times."
The manufacturer has also promised to meet all new demand in March when the new registration plates come in, and has even announced it has taken orders now for the new plates.
The news comes as Mazda announced a 20.9 per cent increase in sales to contract hire and leasing companies – an indication of the manufacturer’s growing popularity with businesses in the UK.
One Mazda dealer said: "It is a stunningly successful initiative. This year we have supplied more than 2,000 fleet units for the first time and almost 30percent of that volume has been as a result of Mazda’s competitive lead times versus other brands."
Mazda has responded to the demand by introducing a number of fleet-friendly models in 2010, including an automatic Mazda2 and a Mazda3 family hatchback fitted with a 1.6-litre 109PS diesel engine.
Diesel models are particularly popular with fleet buyers because of their lower CO2 emissions and subsequent lower business tax rates. In the case of the Mazda3 diesel, CO2 emissions are just 117g/km.