2011 Ford Focus – made from jeans?

As part of a more environmentally-conscious production process, Ford says each new model will have the equivalent of two pairs of jeans in it.

Ford is using the cotton from jeans and other recycled clothes as carpet backing in the new Ford Focus. Some will even be used as sound-absorption to reduce wind and road noise in the cabin.

“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material."

Majeske says the jeans have been rescued from landfill and reduce the need for water and land to grow cotton. It also means fertilizers will not be used, which could drain off and affect local ecosystems.

However, the manufacturer doesn’t stop there in its search for eco-alternatives. Soy foam is used on the seat cushions, while seat covers, underbody systems and interior components all feature recycled materials.

Under the bonnet, not only will the next generation of the popular hatchback feature Ford’s EcoBoost petrol engines, it is also expected to boast an Econetic version, which will bring CO2 emissions below 100g/km.

This means certain versions of the nation’s favourite hatchback will be exempt from vehicle excise duty and the London congestion charge when it arrives in sprint 2011.

Based on the new One Ford strategy and sold almost unchanged across the world, the new Ford Focus also boasts new styling, more equipment and a revamped suspension and chassis to improve the award-winning driving dynamics of previous versions.

Prices for the latest model out of the Ford garage have not yet been released.