The Alfa Giulietta is one of our favourite cars to come out of 2010. Designed to rival the best-selling Ford Focus, the Giulietta looks good – something all Alfas should aspire too.
It also feels like a high-quality car inside, with upmarket upholstery and a strong level of equipment, while an all-new chassis has the likes of the Focus and Golf firmly in the Italian firm’s sights.
And talking of Alfas illustrious history, the marque celebrates its 100th year anniversary this year. To celebrate this centenary, it has displayed a sculpture at Goodwood and revived the Giulietta name.
It has also created an Alfa Giulietta mosaic on a London billboard to coincide with its advertising campaign featuring actress Uma Thurman.
The mosaic, entitled ‘We Are Giulietta’, features images sent in by Alfa fans featuring models from the last 100 years of the marque.
From the Duetto to the 8c Competizione, some of the greatest Alfa Romeos ever seen on the roads are featured in the mosaic, outlining the history which has gone into the making of the new five-door Giulietta.
Damien Dally, Brand Communications Manager, Alfa Romeo said: "This piece of artwork communicates the brand in its centenary year extremely well.
"Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about.
"Not only does the final outcome look fantastic, it is also a great piece of memorabilia to mark this special year."
Better yet for the Alfa fans who sent in images, each will receive a print of the mosaic. It may even tempt them to splash out on a new Giulietta.
The Alfa Romeo Giulietta will only be available in spring 2011, but with a five-star EuroNCAP safety rating and a top level Cloverleaf model – the badge used on all Alfa racing cars -there is enough to tempt anybody to trade in the Golf for the Giulietta.