Chevrolet announces three new models

The plan, says Chevrolet, is to sell over one million vehicles in its growing European market share – up from under half that total last year.

However, with the brand introduced to the European market in 2003 and a range of more affordable and desirable models released in the past 12 months, Chevrolet believes fresh models could boost sales.

These will include an Aveo hatchback and a performance RS model. The GM-owned brand is also considering a small SUV based on the Aveo platform to rival the Ford Kuga.

Design chief Taewan Kim said: "”The design is not yet finalised, nor is there a final decision on market introduction but this could be a very important model for us in Europe.It is a growing segment and if the Chevrolet brand is to grow we have to be in it.

“We have taken a lot of existing Chevy design cues inside and outside the car and looks young, robust and will be affordable.”

Kim says the brand is aimed slightly below Vauxhall – which is more premium – in Europe, and instead will act as a value brand.

The current small SUV in the Chevrolet range, the all-new Orlando, is set to be released in Europe in the middle of next year and represents the first time Chevrolet has sold an SUV in Europe.

It will join the Spark city car, updated Aveo supermini, Cruze saloon and Captiva MPV in the Chevrolet range currently sold in Europe.

The models replaced the less popular rebadged Daewoo models introduced by Chevrolet when it first arrived in the European market.

The brand is more traditionally known for large US muscle cars, chief among them the Chevrolet Camaro. The Camaro, previously unavailable in the UK, will be sold in the next few years under the Chevrolet name.