Renault Megane leads to town twinning

Gisburn in Lancashire was unfavourably compared to French town Menton in the Megane advert – something the manufacturer claimed was because there were no Megane’s in Gisburn.

However, despite some anger at images comparing a French lake to a muddy puddle, the Mayor of Gisburn has invited the star of the advert, Claude, back to the town.

"Far from being a joke, the Ribble Valley is a beautiful area and the place, no less, where HM Queen Elizabeth II wants to spend her retirement," said Lois Rimmer, Mayor of Gisburn.

"Ribble Valley has been described as the Dordogne of Britain and has some of the most spectacular scenery in the country as well as award-winning restaurants, shops and schools. We think he’ll be impressed."

And Claude believes the opening of a new deli in the town is a sign the Megane he delivered to the town is having an effect already.

"I am thrilled to be invited back," said Claude. "Since I gave Gisburn the Mégane, they have started the Zumba Classes. They are opening a deli. And soon, they will twin Gisburn with Menton. Can a car change a town? I think the answer is a definite ‘oui’."

The tongue-in-cheek campaign could lead to the towns being twinned after Gisburn Paris Council announced it would consider the possibility.

The advert was designed to advertise the new Renault Megane Coupe-Cabriolet, the sixth body style in the Megane family.

Released in summer 2010 alongside the Wind roadster, the Megane Coupe-Cabriolet features a glass panel roof which is capable of closing in just 21 seconds – the fastest in the segment.

Starting from £21,595 for the 1.4-litre petrol version in Dynamique trim (the other specification is the GT trim), the Renault Megane Coupe-Cabriolet is one of the leading drop-tops in the market, competing with the Peugeot 207 CC and Volkswagen Eos.