As a sponsor of the show, the 500byDIESEL and other Fiat 500 models will be given their own area behind the scenes as well as exhibition space at the event.
The special edition 500byDIESEL – only 10,000 will be produced – will be shown to over 45,000 visitors over the course of the event at the ExCel Centre in London’s Docklands on 22-24 October.
Elena Bernardelli, marketing director, Fiat Group Autombiles UK and Ireland commented: “We are delighted to be involved with Britain’s Next Top Model Live. With so many young, fashionable show-goers visiting the event, it’s a perfect showcase for our Fiat 500 which has proved so popular among drivers of this age group.
“Fiat 500 and fashion go so well together – as we have seen with 500byDIESEL – and we are very much looking forward to the show.”
The event, hosted by supermodel Elle McPherson, is the biggest fashion and beauty show in London. The Fiat 500, meanwhile, has proved a popular car for younger, fashion conscious drivers and the retro-style even led to it being named the sexiest car in the world by BBC’s Top Gear, ahead of a number of supercars.
Describing the Fiat 500 as ‘the perfect fashion accessory’, Fiat will promote the city car through its website and social media channels before the event begins.
Sponsorship Manager for Media 10, Nancy Baughen, said: “We are extremely pleased to welcome Fiat to our commercial programme as an Official Sponsor for the first ever Britain’s Next Top Model Live.
"The Fiat 500 is a perfect fit with our target audience and a fantastic addition to the content of the event."
The 500byDIESEL, a 500 designed by clothes maker DIESEL, was introduced earlier this month as the latest limited edition from the Fiat garage.