Seat introduces new E-Ecomotive badge

The new badge retains the full Ecomotive name, but in each model range the lowest emitting vehicle will boast a green ‘E’ above the name to highlight its environmental credentials.

The E-Ecomotive badge is being rolled out to coincide with the release of the next generation Seat Ibiza Ecomotive with CO2 emissions of 92g/km.

As the emissions sit below 100g/km, the new Ibiza qualifies for road-tax exemption in the UK and is the most environmentally friendly Ibiza ever sold in the UK.

The lowest-emitting models in the Leon, Altea and Altea XL ranges will also be given an E-Ecomotive signature on the boot lid.

Other Ibiza variations, such as the SC, ST and five-door model will also be fitted with the Ecomotive and E-Ecomotive badges.

Generally, these models will be fitted with low rolling resistance tyres, automatic StopStart and and a more aerodynamic exterior – a feature that will also boost fuel economy.

Seat UK Product Marketing Manager Andy Medcraft said: ‘The growing number of Ecomotives on our roads clearly shows how popular these frugal yet sporty cars are becoming.

“I think the arrival of this new badging structure will only serve to underline our cars’ emergence as a leader in the field of environmentally responsible motoring.”

One of the first models to be boast the new badge will be the new seven-seat Seat Alhambra, whose 2.0-litre diesel version comes in at 146g/km, one of the lowest CO2 ratings in its class.

The E-Ecomotive and standard Ecomotive badges will be available on all new Seat cars in the UK that offer lower CO2 and better fuel efficiency.