Ford upgrades Fiesta equipment

The latest feature consists of a new rearview mirror camera, showing in detail the view behind the car.

The camera fits into an extended rear view mirror and is available as a £475 option on all Fiesta models from Edge to Titanium.

It joins automatic windscreen wipers, automatic headlamps and rear parking sensors as new additions to the Fiesta range.

The features are rarely seen on anything but the most premium superminis, but it represents a change in strategy for Ford in the wake of the scrappage scheme.

Ford came under criticism for a series of price rises over the past 12 months and in response has introduced a ‘Blue tag’ pricing strategy.

This means an end to confusing discounts and offers in favour of lower list prices. After announcing the strategy, Ford lowered the prices of its entire UK range.

The ‘&’ advertising campaign aims to show Ford cars now offer more features for less from entry-level to top of the range models.

Alongside the new reversing camera, Ford has also introduced a Sony radio with CD player, USB and Bluetooth as standard on the Fiesta Titanium.

This is added to standard features such as cruise control and automatic headlights on the Fiesta Titanium range.

The Ford Fiesta is currently the UK’s best-selling car in 2010. Prices range from £9,995 for an entry-level Studio model.

Edge, Econetic, Zetec and Zetec S trim levels are also available and the range tops out at the Titanium version, which starts at £13,495.

Mark Simpson, Ford of Britain marketing director, said: “Fiesta has taken the top sales spot for small cars every month since the start of 2009. We know that whilst customers may choose a smaller car than before perhaps for economy reasons, they still want the technology and comfort features to make their Fiesta a premium choice."