Mazda is keen to train up staff at Perrys dealerships in Barnsley, Blackburn, Huddersfield, Portsmouth and Preston so that they know all about the compact seven-seat Mazda5 when it arrives in showrooms.
Mazda UK Managing Director Jeremy Thomson, said: “We’re visiting every dealer for in-dealer training so they get to know this car. We’ve just completed a training needs analysis and we are taking a whole new view on dealer training,”
Dealers will be shown the features of the Mazda5 in real world situations to make it easier to explain to customers what the car offers.
“It’s important that dealer staff understand that the sliding doors, for example, are one of the most important features of the car for those who buy it – but you only understand why when you’re trying to park in a supermarket with the family on board," explained Thomson.
The training will also give dealers the chance to drive rivals to the new MPV such as the Vauxhall Zafira, Citroen C4 Picasso and Volkswagen Touran.
The Mazda5 is a break from the usual compact MPV in that it feature ambitious styling including flowing ‘waves’ on its flanks and Mazda’s new front end design.
Mazda hopes it will provide competition for the new Ford C-Max and Grand C-Max in the sector, which is also facing competition from an increasingly growing crossover market.
To combat this, Mazda has introduced fuel-saving stop-start to the 2.0-litre diesel engine to bring down fuel consumption and improve CO3 figures, which fall between 139g/km and 159g/km.
The Mazda5, available in TS, TS2 and Sport trim levels, will be priced from £17,695 for entry-level models.