We were lucky enough to catch up with the Chevrolet team at the Paris Motor Show and check out the new range of cars coming for next year.
The Chevrolet brand has only been selling cars in the UK for a few years, and it is slowly starting to establish a strong identity.
There are plenty of misconceptions about the brand. The powerful American muscle car is the first thought that pops into most people’s head – but more on that later.
The next thought it probably a budget, low quality brand sitting below the likes of Vauxhall, Ford and Kia in the UK market.
However, with the latest series of models, this couldn’t be further from the truth. The low prices remain, but several bold decisions by Chevrolet have catapulted the brand into our affections.
Firstly, the replacement for small Matiz, one of the thinnest cars on the road, was a car in contrast to the variety of cute-looking city cars on the market.
Instead Chevrolet introduced the Spark. Designed for a younger customer, the Spark has a more aggressive design, all sharp lines taller, more imposing stance. But the car has several practical features too.
The clever five-door arrangement removes the indignity of scrambling over a leaning seat to reach the back seats, while a motorbike-style pod is unique in the small car segment.
The car is also highly customisable, just take a look at the art car at the Paris stand.
So we were delighted to see the updated Aveo supermini and Cruze saloon were similarly styled when they were introduced to the world’s media.
Add to that the company’s first ever European MPV and the imposing Captiva SUV, and Chevrolet has a range of products to match any other volume manufacturer. The only thing that remains from previous, less successful models is the value for money – all the cars have low prices and a five-year warranty.
Finally, Chevy isn’t completely reinvented. Sat growling on the stand were the Corvette ZR1 and the iconic Chevrolet Camaro, both of which will be sold in the UK.
The Camaro, with its bulging exterior and huge dimensions, looks ready to roar into life at any minute, and with a powerful 426bhp 6.2-litre V8, it certainly has the ability to deliver.
So, if you’re after a car to fill any need, or desire, Chevrolet is the ever-expanding manufacturer with a range of models ready to take the UK by storm.