Appearing in both saloon and estate (SW) body styles for the first time, the Peugeot 508 has been introduced to replace both the 407 and 607 as the French manufacturer streamlines its line-up.
Competing against market leaders in the saloon and estate segments from Germany, not to mention the ever-popular Ford Mondeo, is a difficult task for Peugeot with the 508.
The Peugeot 508’s exterior has been influenced by the SR1 concept car, in particular in the single grille at the front and the three rows of LEDs at the rear.
The real advances in Peugeot’s technology will eventually manifest itself in a four-wheel drive, 200bhp HYbrid4 model offering emissions of just 99g/km.
On launch, however, three petrol and five diesel engines will be available. Highlights include the 1.6-litre e-HDi with Stop & Start, which will initially offer emissions of 114g/km but will drop to 109g/km in 2011 when electronically-controlled air intakes are introduced.
A 2.0-litre diesel developing 140 and 163bhp and a 2.2-litre 204bhp unit complete the diesel offerings, while the three petrol range includes a 1.6-litre engine matched with either a manual or automatic transmission.
Peugeot will announce prices closer to the launch date in early 2011. The SW version is expected to be the best-seller in the UK, where the saloon market has contracted in the past 12 months.
Other models at the Peugeot stand in Paris, one of the larger displays, included the 3008 HYbrid4 concept and the Peugeot ion electric car, which will arrive in the UK as lease-only at the end of 2010.