The temporary street installations include four wire Range Rover Evoque sculptures designed by artists participating in Paris Fashion Week.
The sculptures were erected in four locations, including the Pompidou Centre and Palais de Tokyo, last night in heavy rain and Land Rover design director Gerry McGovern was quick to praise the actual Evoque’s bad weather ability.
He said: "Like a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the brand.
"Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomise the cars’ city spirit."
The Range Rover Evoque will be displayed at the Paris Motor Show before being sold in over 160 markets worldwide from summer 2011.
Touted as the smallest, lightest, most fuel efficient Land Rover ever built, the Evoque is also the first ever model from the British-based manufacturer to feature two-wheel drive as an option.
The third model in the Range Rover sub-brand after the Range Rover and Range Rover Sport, Land Rover has had to defend the decision to build a two-wheel drive model to bring average CO2 emissions down in line with European regulations.
In doing this, it has stayed close to the design seen on the popular LRX concept, with a coupe-like roofline and typical Range Rover luxury inside.
Originally revealed as a three-door model, a five-door version of the Range Rover Evoque is expected to arrive sometime next year.
Meanwhile, the art installations, designed by artists Ander, JCDC, Surface to Air and Yorgo Touplas, will be on display to the Paris public from 28 September until 30 September.