Earlier in the year, Ford’s ‘Blue tag’ pricing strategy removed all Ford discounts and cut the list prices of all Ford models.
Now, Chevrolet has responded by offering £3,400 off a new Chevrolet Cruze saloon and £1,900 off a Spark city car to coincide with the introduction of the ’60’ plates in September.
Unlike Ford’s permanent price decrease, the Chevrolet offer will last for the duration of September only at participating retailers.
As a result, the Chevrolet Cruze 1.6 saloon in S trim level will cost less than £10,000 – a saving of £3,400 on the list price.
Similarly, the Chevrolet Spark hatchback will drop in price by £1,900 to just £6,495 for the duration of the month. The price applies to the 1.0+ model, which includes equipment such as air conditioning, CD player and electric windows as standard.
The GM-owned manufacturer is also keen to offer discounts of the Aveo supermini prior to a new generation being revealed at the Paris Motor Show at the end of the month.
This means the current model can be bought for £6,995, or £2,000 off the official list price. Meanwhile, the Chevrolet Lacetti – Top Gear’s previous ‘Reasonably Priced Car’, will be even more reasonable with £3,000 off the list price.
A 1.4SE five-door Lacetti hatchback will cost just £7,995 for the next two weeks at Chevrolet dealers.
All deals are available throughout September on all ’60’ plate cars at Chevrolet dealers as the manufacturer aims to boost sales before the VAT rise of 2.5 per cent in January 2011.