World’s best-selling roadster hits UK milestone

The drop-top MX-5 has become the flagship of Mazda’s range and can now claim to be the best-selling roadster in history – a title officially recognised by the Guiness Book of World Records.

The car has been described by the Japanese manufacturer as ‘the car that brought open-top motoring to the masses’, and despite the notoriously unpredictable UK weather, over ten per cent of global and 40 per cent of European MX-5s are sold in the UK.

Mark Cameron, Sales Director at Mazda UK, said: "To hit 100,000 sales in the UK is a significant milestone for Mazda. We are the biggest market for this car due to our love of open-top two seat sports cars."

He believes the UK’s love of classic roadsters from the 50s and 60s, such as the iconic Jaguar XK 140 two-seat roadster, is the reason behind the popularity of the MX-5.

The Mazda MX-5 finds its roots in the British heritage of soft top sports cars and has been loved by British motorists since the day it arrived on these shores," he explains.

The Mazda MX-5 has won over 178 awards in its 20 years in UK showrooms, including 58 awards for the latest generation. The latest titles to be awarded to the two-seat roadster were the ‘Best Sports Car’ in the 2010 JD Power survey and ‘Best Roadster’ for the fifth consecutive year at the 2010 Auto Express New Car Awards.

The popularity of the Mazda MX-5 over the years has been attributed, says Mazda, to the ‘fun and affordable roof-down driving’ it offers.

The MX-5 has been designed with 50/50 weight distribution and front-engine, rear-wheel drive layout to improve handling and grip – a formula that has remained unchanged in 20 years.

With over 37 special editions over the years, most recently the 20th anniversary edition, the Mazda MX-5 has remained a popular choice with UK sports car lovers for two decades.

The Mazda MX-5 two-seat roadster is priced from £17,245 for the 1.8-litre SE model, rising to £21,230 for the 2.0i Powershift.