Chevrolet celebrates best of British

Visitors to the picturesque Lake Buttermere in Cumbria may have been slightly confused to find a four-metre gold frame on the edge of the lake.

However, there was a reason for the strange, arty installation. Chevrolet, whose previous tour of the UK consisted of indie-themed pop-up music events complete with Chevrolet Spark fully functioning DJ car, has decided to celebrate something a little more genteel.

The manufacturer has visited the top ten views in Britain to highlight the beauty of the British countryside and the best and most scenic roads at home.

To do this, they put it to the vote and found Lake Buttermere in Cumbria was the most popular with 18 per cent of the vote.

Described as ‘a picture perfect lake surrounded by rolling mountains and fertile dairy pastures’, the area was briefly the site of the Chevrolet ‘scenic art’ picture frame, and apparently it was a hit with the public:

"The frame, which was recently installed at top view Lake Buttermere, proved an instant hit with tourist and residents alike and the car company are looking to roll out these specially created frames at the top views across the country to enable families to experience the beauty of the British countryside without becoming subject to the temperamental nature of the British weather."

Here’s the top ten in full:

  1. 1. Lake Buttermere, Cumbria (18 per cent) – A picture perfect lake surrounded by rolling mountains and fertile dairy pastures
  2. 2. Derwentwater, Cumbria (11 per cent)- Cumbria’s third largest lake which is also home to four islands
  3. 3. Seven Sisters, Sussex (9 per cent) – A series of white cliffs in East Sussex facing out into the English Channel
  4. 4. St Ives, Cornwall (7 per cent) – Formerly a busy fishing port in the Middle Ages, now a busy Cornish town
  5. 5. Stonehenge, Wiltshire (6 per cent)- A world heritage site whose large monolithic stones are instantly recognisable
  6. 6. Holkham Beach, Norfolk (6 per cent) – Located within a nature reserve the large beach is covered in golden sand
  7. 7. Swaledale, Yorkshire (6 per cent)- One of the most remote dales which hosts sparkling streams and lush meadows
  8. 8. Wastwater, Cumbria (5 per cent)- England’s deepest lake, surrounded by England’s highest mountains
  9. 9. Bamburgh Castle, Northumberland (5 per cent) – The castle stands 180 foot above the North Sea and unspoilt beaches
  10. 10. Loch Coruisk, Isle of Skye, Scotland (4 per cent) – The Loch’s dramatic landscape can only be reached by boat or a long hike

What has this got to do with Chevrolet? Well, not a lot. Chevrolet says these views represent value for money on a holiday in the UK compared to an expensive holiday abroad, before effortlessly linking it into Chevrolet’s own value for money deals, including the new five-year warranty.

We like car manufacturers doing something different to celebrate their vehicles and Chevrolet certainly does more than most with a host of art cars, music events and shows to highlights the likes of the Cruze and the new Spark city car.

Celebrating the best of British is always a good thing, especially when the views are as spectacular as this. Maybe placing a gaudy gold frame in these beauty spots isn’t the most aesthetically pleasing thing to do, but if it showcases some of the best places to drive this bank holiday and gives Chevrolet a bit of publicity, everyone wins.