Dealers prepare for new 60-plate cars

The new plates are introduced twice a year in March and September, and manufacturers are using the opportunity to boost sales with special offers.

Citroen will give away £500 to spend at a Citroen retail outlet with all new 60-plate Citroen C3 and Citroen C3 Picasso models for one weekend only.

The offer will run on August Bank Holiday weekend (27-30th) across Citroen dealerships as part of the French manufacturer’s plans to hold an ‘Open Weekend’ to celebrate the arrival of the new 60-plates.

The C3 and C3 Picasso cost £8,990 and £10,695 respectively and come with a three year (or 35,000 mile) servicing offer on all new models.

Citroen is also offering deals on the C1 city car, the premium DS3 supermini and the C4 Picasso and Grand C4 Picasso ranges.

The deals come days after Peugeot announced new 60-plate deals under its ‘Just Add Fuel’ offer, which includes a single amount covering all major motoring costs, including motor insurance, road fund licence, vehicle servicing, roadside assistance and three year warranty.

The new 60-plate is used in registration plates to identify the year and whether the car is a March or September model. For March models, the number is the same as the year e.g. ’10’ for 2010. The September plate adds five to the first digit e.g. 60 for 2010, 70 for 2011 etc.

Traditionally the introduction of new registration plates means an increase in new car registrations for dealers, leading to a number of special offers and discounts and manufacturers compete for sales.