The ‘Leader’ specification, now available on both the Transit and Transit Connect, will bring the entry-level price down to £12,000 and £10,000 respectively.
Ford recently announced a ‘blue tag’ pricing strategy for its small and medium cars and has now taken a similar approach with the Transit and Transit Connect – two of the UK’s best-selling vans.
The aim is to make the vans more affordable for private van drivers before the 2.5 per cent VAT rise to 20 per cent comes into force on 1 January.
The entry-level Transit Leader is in the shape of a standard 260 short wheelbase and low roof with a 2.2-litre TDCi engine delivering 85PS.
Meanwhile, the Ford Transit Connect Leader comes with 200 short wheelbase and a 1.8-litre TDCi 75PS engine. Both are available in traditional white, although the Transit Connect Leader is offered in red or blue as well.
Mark Simpson, Ford of Britain marketing director, said: “For 45 years Ford has delivered reliable and robust commercial vehicles to UK van drivers. Now Transit has become more accessible with the arrrival of Transit Leader and Transit Connect Leader for customers looking for the best possible proposition.”
The new Ford Transit Leader, along with the rest of the Transit range, will be given an upgrade comprising a six-speed transmission as standard to improve CO2 and fuel consumption figures.
Other updates to the Ford van range includes the introduction of DAB radio as standard to the Transit SportVan and as a £200 option on all Limited specification vans, as well as more all-wheel-drive Transit vans covering up to the one tonne platform on the 300S.
Finally, Ford has announced a new 14-seat Transit Minibus is now available to buy for £25,400. The Transit Minibus comes with a 2.4-litre TDCi engine in three variations ranging from 100 to 140PS.
The Transit Minibus joins the three, nine and 12, 15 and 17-seat minibus’ currently in the Transit range. The new Minibus comes fitted with ABS, ESP and driver and passenger airbags to ensure improve safety.