The first car, a new Alfa Romeo Giulietta five-door hatchback, has been installed in the foyer of the building and has been decorated in livery designed by the Centre to form the brand logo.
At the installation of Alfa’s latest model introduced to UK showrooms, Damien Dally, Brand Communications Manager for Alfa in the UK, stated it was further commitment from the Italian manufacturer to arts and developing talent.
He added: "Passion, performance and pride are key attributes of the Alfa Romeo brand that are perfectly complemented by our sponsorship of Wales Millennium Centre."
The Wales Millennium Centre in Cardiff was opened in 2004 and acts as a centre for the performing arts. It features West End musicals, opera ballet and art exhibitions amongst other shows.
Marie Wood, Director of Development at Wales Millennium Centre: "A brand such as Alfa Romeo, with its high design values, is the perfect match with Wales’ most iconic arts centre. In these economically challenging times to find a company with such a commitment to the arts, helping us nurture the talent of the future, is quite exceptional."
Meanwhile, Alfa Romeo will be able to showcase their latest models to visitors to the centre, starting with the Alfa Giulietta.
The sporty five-door hatchback recently received a five-star EuroNCAP safety rating after a successful launch in the UK, where models start from £16,995.
The Alfa Romeo Giulietta is the first of two Alfa names to be revived in 2010, with the Giulia set to return later in the year. Both models will also feature a Cloverleaf version – the iconic badged used on Alfa’s racing cars and range-topping models.