Fiat deal advocates safer driving

The deal will also see IAM members receive discounts of Fiat and Alfa Romeo cars and information about the IAM will be available in Fiat retailers such as Perrys.

Fiat cars have an excellent safety record, for example, the Fiat 500 city car received a top five-star rating on the EuroNCAP safety tests – the tests widely recognised as the safety standard in Europe.

Now the manufacturer is expanding its safety programme to encourage drivers to undertake extra training on the roads.

"The IAM are delighted to form a partnership with Fiat," adds Colin Paterson, Director of Marketing & Communications, IAM. "As the leading independent road safety organisation in the UK, our objective is to reach as many motorists as possible with our ‘advanced driving’ message, and this agreement can only help to encourage Fiat, Alfa Romeo and Abarth owners to benefit from advanced driving skills."

Popular Fiat models such as the Punto Evo, Punto and 500 will be part of deals exclusively for IAM members as part of the deal.

The Fiat Group is the latest organisation to join the IAM in a partnership after similar deals with British Cycling, the Football Association, BSM driving school and Aston Villa Football Club.

Paolo Lo Monaco, Finance and Business Development Director, Fiat Group Automobiles UK & Ireland believes the deal will help Fiat sell more cars to IAM customers.

He said: "The IAM partnership will offer Fiat Group Automobiles the opportunity to attack both the retail and fleet markets, taking advantage of the IAM corporate and retail membership base, while Fiat Group Automobiles will be able to promote the IAM membership to its customers and other partners."