The Ford Fiesta is still the best-selling car of 2010 and despite a drop in June, sales of the supermini have rocketed in July thanks to Ford’s new ‘blue tag’ pricing policy.
Nigel Sharp, managing director Ford of Britain, said: “Ford’s clearer pricing policy, started early in 2010, becomes permanent this month. This will confirm to our customers that Ford provides the best value, that they will get high-quality and technically advanced features as well as a competitive price.”
The policy involves removing discounts and finance offers and instead simply offering lower prices across the range for all Ford models.
The policy comes into effect on all small and medium Ford cars in August, but retailers such as Perrys have been offering discounts to match the new prices before they come in.
In total, Ford sold more vehicles than any other manufacturer in July with 18,442 new registrations. Car sales increased by one per cent and were buoyed by both the Fiesta and the Focus family hatchback, which is the second highest-selling car in the UK in 2010.
Ford has now sold 176,792 vehicles this year, making it the UK’s most popular car manufacturer in 2010.
Similarly, Ford’s commercial vehicle sales also increased in July by 3.6 per cent. The Ford Transit van, celebrating its 45th anniversary this year, increased sales by nearly 1,500 to 3,905 in July.
It was also a good month of sales for manufacturers with factories based in the UK, such as the Land Rover and Jaguar, who both recorded large increases in sales of 13 and 55 per cent respectively.
Meanwhile, the Vauxhall Astra, the second best-selling car in July, sold 4,919 units – 200 more than the Corsa supermini. The third Vauxhall model in the top ten best-sellers was the Zafira, with 2,875 new registrations.