Fiat Punto Evo teams up with Faithless

The deal, described as the first of its kind by Fiat, resulted in Faithless’ new music video for the song Feelin’ Fine being shown during an advert break on television on Sunday.

The video, consisting of two clubbers dancing to the new song, heavily featured a blue Fiat Punto Evo, and will be used in a subsequent Fiat advertising campaign.

Elena Bernardelli, marketing director, Fiat Group Automobiles UK, said: "No other car brand has co-created a music video where the story has been written with the car and band as equal partners, both as important as each other to the plot. The video is really fun and uplifting."

Fiat has entered a unique deal to create a music video and a special edition Punto Evo with dance group Faithless.

The deal, described as the first of its kind by Fiat, resulted in Faithless’ new music video for the song Feelin’ Fine being shown during an advert break on television on Sunday.

The video, consisting of two clubbers dancing to the new song heavily featured a blue Fiat Punto Evo, and will be used in a subsequent Fiat advertising campaign.

Elena Bernardelli, marketing director, Fiat Group Automobiles UK, said: "No other car brand has co-created a music video where the story has been written with the car and band as equal partners, both as important as each other to the plot. The video is really fun and uplifting."

Fiat will also release a Punto Evo Feelin’ Fine special edition as part of the partnership. The special edition will feature 15" alloy wheels, metallic paint, a sports spoiler, dark tinted headlights and a Blue&Me entertainment system.

Priced from £9,595, the Punto Evo Feelin’ Fine will be shown in 30-second clips during an advertising campaign featuring Faithless.

The standard three-door Punto Evo hatchback made its debut last year at the Frankfurt motor show as a replacement for the Fiat Grande Punto.

Fiat paid for the video, and the deal has been labelled as beneficial to both Faithless, who could see record sales increase, and Fiat in terms of car sales to younger customers and music fans.