The star of Kill Bill and Pulp Fiction will be shown in a new advertising campaign showing the similarities between her and the Giulietta, the latest model to be introduced by the Italian manufacturer.
Alfa claims the Giulietta name was chosen in honour of Juliet from Shakespeare’s Romeo and Juliet. The name was used on the legendary Giulietta of the 1950s and has since been revived for 2010 in the sporty and stylish supermini.
In honour of this, a line from Shakespeare’s The Tempest – "Such stuff as dreams are made on" – will be used as the tagline for the advertising campaign.
Thurman will be seen in the Giulietta on TV, posters and the internet during the campaign, which describes the car as seeming to be a dream but in fact being a reality.
Alfa says the Giulietta offers ‘head turning good looks, excellent ride and class leading handling" and it hopes to compete in a segment dominated by the likes of the Ford Fiesta, Citroen DS3 and Vauxhall Astra.
The Giulietta boasts a highest possible score of five-stars in the EuroNCAP safety tests and comes with a number of safety features such as a seat belt reminder function, ESP and a Vehicle Dynamic Control system.
Starting from £16,995, the Alfa Romeo Giulietta’s top specification model will feature the Italian brand’s motor sport Cloverleaf badge.