That is because the Chevrolet Spark Woody features wood-themed vinyl wrap to recreate the famous US ‘Woody Wagons’ used by surfers and beach-goers in the US during the 50s and 60s.
Although not available to buy, the vintage creation will appear at the Paris Motor Show as part of Chevrolet’s art competition, where a number of artists will showcase their work with Chevrolet cars.
The Spark Woody was introduced at Newquay in Cornwall, one of the premier surfing spots in the UK. The body wrap was provided by a Weymouth-based firm and the surfboard on the roof was also built in Cornwall.
The Chevrolet Spark Woody supermini mirrors the older Woody models used on American beaches. The cars – based on more traditional production models – were built using a timber frame because it was cheap and provided enough space to carry surfboards and equipment.
Woody models were so popular, they were even mentioned in The Beach Boys’ hit song, Surfin Safari.
With the arrival of the Chevrolet Camaro muscle car and a number of other product launches planned for the next 12 months, Chevrolet says the unique Woody art car is a celebration of ‘the bran’s heritage and connection to youth culture’.
The car will remain at Newquay for this years’ Boardmasters surfing festival in the Cornish resort.
Production versions of the Chevrolet Spark, the manufacturer’s best-selling model in the UK, start from £6,945 on-the-road.